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Candidate
Female, 27 years, born on 27 September 1997
Not looking for a job
Armenia, not willing to relocate, prepared for business trips
Head of Marketing/Growth Hacker
2 200 $ in hand
Specializations:
- Marketing and advertising department manager
Employment: full time, part time, project work
Work schedule: flexible schedule, remote working
Work experience 5 years 4 months
November 2020 — August 2022
1 year 10 months
IT, System Integration, Internet... Show more
Product Marketing Manager (VCTV)
As a VCTV marketing manager I'm responsible for
- Researching new platforms to attract more customers
- Converting content viewers to paying customers, analyzing, optimizing
- Keeping communication with influencers and community leaders to invite to our shows
- Initiating minor UI changes to make experience better
- Doing trends and keyword research, suggesting topics for the discussion and creating upcoming month agenda
June 2020 — November 2020
6 months
The House Yerevan
Website Project Manager (project based)
I was managing the website development of an e-Commerce website for The House Yerevan.
My responsibilities were:
- conducting market research and choosing an IT company based on price/value criteria
- conducting market research to learn the trends of similar websites
- finalizing the concept with stakeholders and writing technical assignment for the developers
- confirming/rejecting designs
- working with content writers with strict deadlines in order to have everything ready by the time when developers can upload the content
- doing keyword analysis for content writers (for better SEO)
- testing
September 2019 — September 2020
1 year 1 month
MINISO Armenia
Armenia, Miniso.am
Retail... Show more
Head of Marketing/Growth Hacker
Creating the marketing strategy, working closely with the sales team. Managing a team of 7 (SMM specialists, designers, photographer, content writer). Following digital trends. Coming up with various online and in-store campaigns to lead people to the store and make them purchase.
We’ve launched an e-commerce website. My main responsibilities are:
- budgeting the campaign,
- working with content writer and designers to have the best possible match,
- running the SEM campaign to lead more customers to e-commerce,
- optimizing the running campaigns to reach a broader audience.
January 2018 — December 2019
2 years
Seaside Startup Summit
Armenia
Educational Institutions... Show more
Head of Marketing/Growth Hacker
My main responsibilities were
- targeting social media ads (Facebook, Instagram, and Linkedin) to reach potential stakeholders (startupers, developers, investors, volunteers, and partners),
- retargeting them after one interaction with the website in order to remind them about the deadlines,
- creating landing pages for google AdWord and email campaigns,
- writing blog posts and linking to our website
- creating simple designs using Adobe Illustrator and Photoshop,
- finding platform where the abovementioned stakeholders are hanging and find the ways to reach them out,
- together with video editor optimize the videos for Youtube campaigns,
- create, budget, run and report digital marketing campaigns in various channels.
May 2017 — January 2018
9 months
Seaside Startup Summit
Armenia, www.seasidestartupsummit.com/
Digital Marketing specialist
Responsible for
- Managing social media accounts
- Regularly writing business related blog posts and creating buzz across the event
- Coordinated the work with media representatives
- Brought desired deliverables for partners and
- Worked with photo/video teams
- Created content for the final report and presented to the stakeholders
Skills
Skill proficiency levels
Driving experience
Driver's license category B
About me
As an experienced growth hacker, I can help you with
- Managing social media platforms
- Creating marketing (digital) strategy and budgeting
- Defining targeted customers and reaching them
- Paid ads across all social media platforms
- Supervising the website creation and content development
Higher education (bachelor)
2019
AMERICAN UNIVERSITY OF ARMENIA
Business Administration, Bachelor of Arts in Business
2015
ANANIA SHIRAKATSY ARMENIAN NATIONAL LYCEUM
Higher School Certificate
Languages
Professional development, courses
2020
TikTok | Digital marketing 2020
Achigo
2020
Basics of Python
DataCamp, Data specialist | Beginner
2019
AI | The future of Marketing
VOLO
2018
Messenger Bots
BrainBit, Bot creator
2017
SMM courses
BrainBit, Social Media Marketing manager
Tests, examinations
2016
ITC
American University of Armenia, TOEFL
2016
SAT
American University of Armenia, SAT
Citizenship, travel time to work
Citizenship: Armenia
Permission to work: Russia
Desired travel time to work: Doesn't matter