Telegram: @ozinovieva e-mail: olga.a.zinovieva@gmail.com LinkedIn: https://www.linkedin.com/in/olga-zinoveva-20764b168 Analytics: - Supported the marketing team with proactive and ad-hoc analysis, deep dive and actionable recommendations in order to improve marketing performance - As the leader of the Sbermarket project, allocated budgets for the implementation of highly effective marketing campaigns (branding of the page, pop-up banners, push notifications, etc.) - Collaborating with marketing agencies, coordinated and tested creatives for the execution of campaigns - Analyze large, complex data sets representing the behaviour of our customers (CTR, ROAS, ARPU bill, etc.) - Communicated strategic recommendations to senior leaders and decision-makers - Managed the daily import and export of analytical data into the company's CRM system, achieving a 15% reduction in data loading time through effective data optimization - Created hypothesis on how to increase business KPIs and derive data collection requirements Visualisation: - Produced regular Power Point/ Power BI presentations to visualize the results

Analytics and Visualisation: - Led the comprehensive collection, analysis, and consolidation of federal and regional sales data, providing a detailed overview of the consumer goods market, including market size, company market share, category market share, and SKU distribution - Produced regular Power Point/ Power BI presentations monitoring sales volume of champion products and ongoing marketing campaigns. Conducted calculations for key indicators such as market share, shelf share, engagement, conversion, and sales volume - Ensured daily updates to the CRM system and authored technical specifications for the development of a new system - Actively engaged in communication and meetings with contractors, overseeing work execution according to the established roadmap Results: - Achieved significant efficiency gains, reducing reporting time by 30% through automation - Standardized internal reports, aligning them with global formats for enhanced clarity, resulting in a 60% reduction in preparation time - Successfully automated payroll and bonus calculations within the new CRM system in 2 months

Analytics: - Gained an understanding of business processes - Prepared, cleaned, blended, merged data and created data models - Determined ways to standardize data - Analyzed and validated financial statements - Communicated with a client company to collect data - Identified an error in the financial statements of the company in the amount of $ 10 million

Ф-т международного бизнеса и делового администрирования, Управление внешнеэкономической деятельностью и современные маркетинговые коммуникации

Ф-т прикладной экономики и коммерции, Коммерция (торговое дело)

Devtodev, Product Analytics. User monetization

Devtodev, Mobile Game Marketing

Devtodev, Marketing in the games industry

DataCamp, Python

Skillbox, Data Science

Yandex Practicum, Data Analytics

SQL Habit, Product and Marketing Analytics