- Led the complete redesign of TheTenn’s mobile app, improving usability and modernizing the visual language, resulting in increased positive feedback from users. - Built a scalable design system from scratch, reducing UI inconsistencies and speeding up the design-to-dev handoff by 30%. - Collaborated with stakeholders and engineers to align product design with business objectives and user needs, streamlining communication across teams. - Conducted design audits and usability reviews to identify pain points, leading to a 25% improvement in user task success rate. - Introduced Figma component libraries and auto layout practices, significantly improving team efficiency and onboarding.

- Led the complete redesign of TheTenn’s mobile app, improving usability and modernizing the visual language, resulting in increased positive feedback from users. - Built a scalable design system from scratch, reducing UI inconsistencies and speeding up the design-to-dev handoff by 30%. - Collaborated with stakeholders and engineers to align product design with business objectives and user needs, streamlining communication across teams. - Conducted design audits and usability reviews to identify pain points, leading to a 25% improvement in user task success rate. - Introduced Figma component libraries and auto layout practices, significantly improving team efficiency and onboarding.

Worked both on mobile and the web teams for more than a 9.4million American users. Mobile - Have designed the full experience of requesting loans/insurance which ended up with +40% revenue for Marketplace pod - Redesigned the marketplace/loans tab - Maintained and evolved the design system Web - Designed personal loans flow which had a very positively impacted on the revenue of our pod - Done experiments and optimization of the flows which increased the conversions over the funnel from 54% to 83% - Created a web dashboard experience which reflected most of the mobile's functionalityWorked both on mobile and the web teams for more than a 9.4million American users. Mobile - Have designed the full experience of requesting loans/insurance which ended up with +40% revenue for Marketplace pod - Redesigned the marketplace/loans tab - Maintained and evolved the design system Web - Designed personal loans flow which had a very positively impacted on the revenue of our pod - Done experiments and optimization of the flows which increased the conversions over the funnel from 54% to 83% - Created a web dashboard experience which reflected most of the mobile's functionality.

- Led the design team of 3 members for branding & UI/UX projects - More than 10 brandings of US-based companies and landing pages - Designed eCommerce websites for clients with more than 450K users

- Rebranding of the company having 200+ employees and offices in the US, Armenia & Georgia - Creative advertisements designed which affected the company's growth from 50 to 100 employees in the Armenian team - Team gathering events design

Informatics faculty, Applied Mathematics and Informatics