- Leading a team of media buyers; - Searching for new approaches in work and testing bundles; - Analyzing advertising campaign results and monitoring KPI performance; - Keeping track of news and updates on platforms/sources; - Independently launching ad campaigns; - Working with analytics tools like Google Analytics and Google Tag Manager; - Managing large volumes of data and budgets; - Making data-driven decisions and analyses; - Traffic acquisition based on CPM, CPC, CPI, CPA models; - Working with metrics such as ROI, Retention, LTV, ARPU, DAU, and MAU; Tools: Yandex Direct, MyTarget, Google Ads (search ads, display network, video ads, remarketing), Facebook Ads, and others. Clients: FMCG, Hotels, Finance, Real Estate, and more

Maintaining the Programmatic Direction: - Developing strategies, formulating hypotheses, and setting up targeting; - Communicating with contractors; - Budget planning and reporting; - Building analytics; - Working with platforms such as Display & Video 360, myTarget, Criteo; - Optimizing campaigns for acquired clients; - Communicating with partners; - Developing technical integrations between online and offline; - Identifying new relevant data sources.

Maintaining and Developing the Programmatic Direction: - Budget planning and ensuring margin targets are met; Media planning; - Creating and managing campaigns in DBM, Yandex RTB, Getintent, Adriver; - Monitoring and optimizing campaigns; - Reporting. Programmatic Development: - Developing and implementing new strategies and approaches in programmatic, including those aimed at improving efficiency; - Identifying new data sources; - Presenting within the agency and to clients; - Engaging with audiences in contextual advertising and social networks through programmatic solutions.

- Developing long-term strategies for group clients; - Communicating with group agencies; - Organizing and conducting training seminars for company employees; - Planning programmatic campaigns; - Selecting strategies, audiences, targeting, and PMP deals for campaigns; - Optimizing RTB bids and analyzing campaign performance; - Reporting and presenting results to client teams; - Testing DSP and DMP platforms.

- Planning programmatic campaigns; - Selecting strategies, audiences, targeting, and PMP deals for campaigns; - Optimizing RTB bids and analyzing campaign performance; - Reporting and presenting results to client teams; - Testing DSP, SSP, and DMP platforms.

Maintaining current projects: • Customer relationship management • Managing customer expectations • Customer information support • Advising clients • Customer training Conducting an advertising campaign: • Analysis of the approved media plan (control of the selection of optimal/effective platforms, formats, etc.) • Preparation of advertising materials (according to the brandbook /guidelines, client's wishes, as well as TT from the sites) • Control of timely placement of advertising materials according to the media plan • Control of the course of the RC • Evaluation of the effectiveness of the RK – making operational changes to the media plan, replacing non-functioning platforms and formats Quality control of RK: • Quantitative and qualitative analysis of RK • Development of recommendations on optimization of RK • Coordination of recommendations with the client • Optimization of the ROK in order to achieve the approved goals of the ROK • Setting goals in Google.Analytics and Yandex.Metrica, depending on the tasks of the Republic of Kazakhstan, monitoring their achievement • Setting tasks for implementation departments (SMM, WD, M&B, Strategy, Context, TD, Finance) • Monitoring compliance with agreements and deadlines with implementation departments (SMM, WD, M&B, Strategy, Context, TD, Finance) • Monitoring compliance with agreements and deadlines with the implementation departments (SMM, WD, M&B, Strategy, Context, TD, Finance) • Compliance with the deadlines set for the client to complete tasks • Compliance with all agreements with the client Project document management: • Media Plans • Reports • Briefs • Strategies • Accesses • Promotional materials • Screenshots Accounting document management: • Control of contracts, applications, invoices, closing documents, etc. for clients • Control of the availability of original documents signed by the client (contracts, appendices, closing documents, etc.) • Control of timely billing/acts by contractors (until the 5th of the next month) • Control of timely payment of invoices to contractors by the Finance department, according to the current contract with the contractor • Control of the correctness of the details for each group of contractors Preparation of reports using: • Google.Analytics and Yandex.Metrica • Yandex.Wordstat • SimilarWeb • TNS iStar • IQBuzz (rare) Customer Development: • Prolongation of the RC • Expanding budgets – additional sales to current customers

Responsibilities: - digital project management (websites, smm, content, media placement and promotion) - interaction with the client, consulting on emerging issues - processing of information and requests from the client related to the technical implementation of projects - setting tasks for the agency's own specialists, control of execution - interaction with contractors and freelancers, ensuring deadlines and quality of execution, regardless of the specifics of remote specialists - compilation and maintenance of timings - budgeting, preparation and protection of estimates, calculation of KPIs - maintaining internal and external reporting on the project - document management support on the project, maintaining it in the agency's internal system - participation in tenders, preparation of proposals and documentation Progress: - extension of relationships with current customers - attracting new customers

Психология, Психолог-консультант, преподаватель психологии

Google, Completion

Google

Google

Google

Mail.ru, Аттестованный специалист

ИКРА, Менеджер по работе с клиентами в рекламном агентстве, менеджер проектов

Российский университет дружбы народов, Москва