Partner / business Development, Sales, Marketing

Board Member / Managing Partner - Sales, Marketing and Development. Developed the concept and Marketing and Development strategy of the Chain. Opened and launched 4 restaurants: SushiToria, PizzaToria, Kyoto Lounge and CaffeToria Illy. Full responsible for Marketing, Development and Construction.

Responsible for the Sales, Tactical Marketing, Sales Development and Promotion in markets, duty paid and Duty-Free (World Travel Retail), around the world (main markets – CIS and Baltic States).  Country / Market annual Sales Budget preparation, management and implementation  Sales Budget preparation and management  Assisting Commercial Director in Sales Strategic Planning, Budgeting, Budgetary Control,  Positioning, Pricing, Sales Development, Promotion and Advertising in responsibility areas  Acceptance and forwarding of orders to Logistic Group  Establishment of shipment schedules according to Sales Budget of the country/market in collaboration with Logistic Groups of YBC and subsidiaries and distributors  Preparation of Sales, Export, Distribution Contracts with Country Partners  Legal and Economical issues concerning local and international trade and related issues, monitoring of regulatory environment  Annual market researches and analyses for respective countries with further reporting to Commercial Director  Monthly and Annual Business Activities reporting to Commercial Director  Development of Brand Plan, Price policy and Brand Positioning for respective markets  Close collaboration with distributor Sales Team  Follow-up by Customer Account and Market/Country and Distributor’s Stock management  Development of new markets and customers, Meeting with customers and sales negotiations  Presentations to new customers YBC history, products, strategy, current standing  Daily/weekly follow-up on exported markets  Ongoing Business trips to partner Companies, responsible markets  Participations to the exhibitions, other business trips  Other Marketing functions COUNTRIES: RUSSIA, UKRAINE, BELARUS, LATVIA, ESTONIA, LITHUANIA, KAZAKHSTAN, KIRGYZYA, UZBEKISTAN, TURKMENIA, GEORGIA, KALININGRAD REGION, UNITED STATES OF AMERICA, CANADA, ISRAEL, GERMANY, UNITED ARAB EMIRATES, JORDAN, LEBANON, JAPAN, FRANCE, BELGIUM, GERMANY, POLAND, CZECH REPUBLIC, SLOVAKIA, SLOVENIA, ROMANIA, MACEDONIA, HUNGARY, BULGARIA, CYPRUS, GREECE, CHINA, KOREA, DUTY-FREE (TRAVEL RETAIL) AROUND THE WORLD, etc.

Responsible for Marketing of the distribution subsidiary of Pernod Ricard Group company (Brands: Ararat, Chivas Regal, Jameson, Ballentine’s, Royal Salute, Aberlaour, Absolute Vodka, Martell, Perrier Juet, Mumm, Café de Paris, Beefeater, Malibu, Kahlua, Olmeca, Mariachi, Becherovka, Havana Club, Pernod, Ricard, Ramazotti, Soho, Jacobs Creek, Montana, Tamada, Old Tbilisi, Old Yerevan. Marketing Functions • Managing brand portfolio, advanced brand positioning • Launching new products • New Product Development • On-trade Category Management, collaboration with HORECA and chains • Off-trade Category Management, collaboration with retail chains • Using celebrities / opinion leaders • Merchandising / optimizing shelf layouts • Product training for HORECA staff • Wholesaler incentives, working with wholesale distributors • Developing line extensions • Partnerships with venues (e.g. listing, display, promotions) • Promotions in prestige / upscale bars and restaurants • Advising customers on merchandising and product presentation • Ethnic Marketing • Innovative night club promotions • Targeting specific sub-groups • Product placement (Movies, TV, Radio…) • Using Brand ambassadors / tastings among opinion leaders • Promoting at outdoor entertainment events • Running promotions in late night clubs and bars • Sponsoring Music and Cultural events

Insurance sales

Economical Cybernetics, Diploma

Pernod Ricard Centre de Formation

Pernod Ricard Centre de Formation

Pernod Ricard Centre de Formation

Pernod Ricard Centre de Formation