Management: Design and organization of the marketing department's structural framework. Establishment of a centralized marketing architecture serving the holding company's brands. Creationand implementation of operational workflows within the department and beyond. Recruitment and teamstructuring. Advising the CEO and organizational proprietors on marketing inquiries. Formulation and execution of annual brand budgets. Supervision of the core marketing department. Digital Marketing: Initiation of a digital department. Supervision of digital media buying processes andcomprehensive digital marketing, budget determination, integration of novel traffic sources, allocationof traffic models (CPC, CPI, CPM, CPA). Monitoring analytical data, optimizing budgets, channels,models, objectives, and content. Curation and configuration of technical integrations: AppsFlyer, Firebase, Google Analytics, FacebookPixel, Google Tag Manager, DashThis.

Management: Design and organization of the marketing department's structural framework. Establishment of a centralized marketing architecture serving the holding company's brands. Creationand implementation of operational workflows within the department and beyond. Recruitment and teamstructuring. Advising the CEO and organizational proprietors on marketing inquiries. Formulation and execution of annual brand budgets. Supervision of the core marketing department. Digital Marketing: Initiation of a digital department. Supervision of digital media buying processes andcomprehensive digital marketing, budget determination, integration of novel traffic sources, allocationof traffic models (CPC, CPI, CPM, CPA). Monitoring analytical data, optimizing budgets, channels,models, objectives, and content. Curation and configuration of technical integrations: AppsFlyer, Firebase, Google Analytics, FacebookPixel, Google Tag Manager, DashThis.

soon

-Negotiations with clients and sales process boost -Planning and budgeting of clients marketing activities -Sales projections and forecast -Analyzing and reporting of projects effectiveness and KPIs -Management of all creative processes including project concepts, designs and visuals -Organizing all production processes including video and photo shots, animations and printing -Development of strategies, concepts and advertising campaigns -Development of creative part of the events

-Market and competitiveness research -Effectiveness analysis of marketing campaigns -Development and implementation of promo campaigns -Sales and traffic increase -Event management (Lotteries, concerts)

-Management of creative processes -Organizing all production processes including video and photo shots, animations and printing -Development of strategies, concepts and advertising campaigns -Development of creative part of the events

-Market and competitiveness research -Effectiveness analysis of marketing campaigns -Development and implementation of promo campaigns -Sales and traffic increase -Event management (Lotteries, concerts, exhibitions, fests etc) -Tenant relationship/cross sales programs implementation with stores

-Market and competitiveness research -Effectiveness analysis of marketing campaigns -Development and implementation of promo campaigns -Sales and traffic increase -Event management (Lotteries, concerts)

Managed brands - Grant's, Glenfiddich, William Lawson's, Bacardi, Eristoff -Strategy development for wholesale and mass markets -Standards implementation for brands promotion -Promo plan development for Off-trade and On-trade -Direct participation in negotiations with sales points on assortment placement and promo plan -Regular tours to sales points for analysis of cooperation weak and strong points. motivation system development and implementation for sale points - Budget creation for brand and internal budget plan for distributors -Cost monitoring and analysis -Coordination of all marketing operations -Coordination of all design materials creation according to guidelines

-Competitive environment analysis -Regional sales development -Development and organization of training program for store managers and sales force -Store operation and discipline implementation according to brand guidelines Analyses and forecast of sales indicators (conversion rate, traffic, sales, cross selling and effectiveness) -Implementation of approve budgets -Regular store visits and work with personnel Number of staff managed 40

-Sales stimulation and development -Organization of marketing communications -Creation of all marketing materials for distributors -Organization of presentations and trainings -Promotion cost monitoring Number of staff managed 10

-New product positioning in the market -Development of distribution map -Advertisers’ outreach -Creation of press releases -Implementation of promo campaigns -Organization of street concerts

-Staff management -Administrative activities (hosting of events, concerts, shows, testing etc) -Developing and implementation of training plan for service personnel -Recruitment process management Staff managed 20

Partners of Евросеть, Radio Van, Русское радио, Nomigro, AWI. -Event organization -Advertisers’ outreach -Budgeting and monitoring -Commercial offers creation and presentation -Staff recruitment Staff managed 5

Seminar, Директор по маркетингу

(NIMA) Marketing A, A grade

Economics, Finance and Credit